Some movies work well, others are a hit and few will become blockbusters. And then there are the phenomena that make scholars sit down and notice and that set the standard for all future success. Pushpa The Rise by Allu Arjuna was one such film that made box offices ring when India was still struggling with 50 percent cinema occupancy. The film, which was supposed to get the Telugu audience back into the velvet darkness of cinemas, let people dance in the theater streets from Gujarat to Bihar. Celebrities and cricketers created instagram reels that mimicked Allu’s dialogues and dance steps from the film. She has already joined this rare club – an all-Indian success.
They want you to believe that Allu’s success was a sensation overnight. However, his loyal audience knows better. It’s been years in the Hindu belt. Allu set and broke records when no one watched until it all came out with Pushpa. The star accepted it in an interview. Allu Arjun spoke about how well the “multi-genre format” of Indian cinema was directed by Sukumar. He said people longed for the mass entertainment that Pushpa The Rise had brought. He also talked about how the success of the film is the result of what has happened over the last 10 years. In an interview with Pinkville, Allu Arjun opened out how people in the Hindu belt have been consuming Telugu films dubbed in Hindi for several years. “They saw dubbed movies. This (success) did not happen overnight. It’s the effect of the 100th sugar cube, “he said.
Before the pandemic closed most of the world, Allu Arjun’s Ala Vaikunthapurramuloo he was one of the last entertainers people experienced in theaters. The film was released the day after Sariler Neekevvar Mahesh Babu and Rashmika Mandanna, and yet managed to set and break records at the box office. Directed by Trivikram Srinivas, it is one of the 10 most profitable Telugu films in the country. While the first and second positions in the list are occupied by Baahubali 2 from the SS Rajamouli and its latest version RRR, Pushpa and Ala Vaikunthapurramuloo managed to capture the fifth and sixth place. Pushpa reportedly earned 365 million Rs worldwide, while Ala Vaikunthapurramuloo managed to raise a total of 262 million Rs.
In addition to box office records, Ala Vaikunthapurramuloo became the most streamed film on OTT in 2020. It also recorded a record TRP (Television Rating Point) with a rating of 29.4, which is the highest value for Telugu film of all time. Another film by Allu Arjun that has made it popular with non-Telugu-speaking audiences is Sarrainodu Boyapati Srinua. According to the ETimes report, Sarrainodu and Allu Sirish ABCD – American Born Confused Desi were one of the most watched films on television in 2021. In 2018, the dubbed version of Sarrainodu became the most watched Indian film of all time on YouTube. The film also received a remake in Hindi. In the film called Shehzada, Kartik Aaryan will play the lead role.
After the release of Al Vaikunthapurramuloo, Allu Arjun commented on his success in the Hindu strip and opened up the opportunity to explore the opportunity to star in a full-fledged Hindu film. The actor called Bollywood an “aspiration” and told the Film Companion that “he wouldn’t mind making a Hindu film directly.”
Speaking of his popularity in the northern states of the country, Allu Arjun said during a press meeting that he was “absolutely lucky to be loved in another language because I do not speak that language.” “We made a Telugu film. It happened that he was dubbed in Hindi. And it was received with wonderful love. Now that so many people are watching, we want to offer you the best film. Bhaiyyo aur begno, thank you for all the love, “he said. He also talked about how the creators “tested the waters” with Pushp’s Hindu dubbed version, because the actor himself watched how some of his (and many other) Telugu films did amazingly well on satellite and YouTube.
At one event, he also talked about how to focus on selecting “authentic scenarios”. He said he would focus on making “great Telugu movies that appeal to people who speak other languages.” As for the title of actor across India, Allu Arjun concluded, “Why limit yourself to Pan-India? Let’s make multilingual films and see how it works. “
On the job front, Allu Arjun will soon begin working on Pushpa The Rule, the second part of the 2021 edition. In the film, directed by Sukumar, Allu Arjun returns to the screens as Pushpa Raj. Rashmika Mandanna, Fahadh Faasil, Sunil, Anasurya Bharaddwaj and others will also revive their roles in the film.
Here’s a happy birthday to Al Arjun!
