MUMBAI: India is an epitome of diversity that reveals a treasure of cultures, traditions and values. The rich essence and flavors of our country are beautifully represented through a diverse plate of food that brings everyone together. Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on a tasty journey as it acquires the rights to the Indian adaptation of the internationally acclaimed culinary reality format ‘MasterChef’, produced and distributed by Endemol Shine India.
Crowned as the most successful cooking TV format by the Guinness Book of World Records in 2017, MasterChef is the highest-rated show around the world from the UK to Australia, France to Israel, Italy to the Middle East to India and beyond. One of television’s most challenging talent series, the award-winning, iconic cooking show created by Frank Roddam has been wowing audiences for over thirty years. The show is produced in more than 50 countries worldwide and broadcast in more than 200 territories with more than 64 local versions and more than 10,000 episodes with more than 500 milestones. MasterChef is watched by more than 250 million viewers worldwide and has turned more than 100 amateur chefs into professionals.
With an esteemed panel of renowned chefs and culinary experts, the show seeks to find the best amateur chefs in the country to not only showcase their culinary skills, but also learn the elements of great taste alongside other small food enthusiasts. culinary arts such as presentation, technical aspects and the science behind it all.
Commentary: Ms. Sonal Yadav, Head of Programming (Non-Fiction), Sony Entertainment Television (SET)
“MasterChef has revolutionized global gastronomy, changing the way cooking is perceived and at the same time changing the lives of amateur chefs around the world who have a passion for cooking. The pandemic has seen a rapid increase in home cooks embarking on culinary adventures by experimenting and whipping up food recipes. That’s why now is the right time to create a platform like MasterChef India to highlight such contenders. We are delighted to partner with Endemol Shine India to prepare a new season that will celebrate India’s diverse culinary excellence.”
Rishi Negi, CEO – Endemol Shine India, “India has a wide demographic of talented home cooks who can impress and surprise in the kitchen. We at Endemol Shine India are excited to partner with Sony Entertainment Television for one of our flagship formats and we hope to cook up an excellent new season of MasterChef together. Through MasterChef, we hope to harness their talents and equip them with the best tools and experiences to fulfill their dreams of achieving something extraordinary. In recent years we have seen talented home chefs with a passion for cooking develop across the spectrum and this will be a great platform for them to really hone and test their talent by wowing our judges with their culinary creations. The MasterChef inclusive format is a warm and wonderful celebration of family and cooking, so get ready for some fantastic new MasterChef moments!”