Google Play said on Thursday that the company will continue to invest in India to address local opportunities and challenges as it celebrates its 10th anniversary.
Indian apps and games saw a 200% increase in monthly active users and an 80% increase in consumer spending in 2021 compared to 2019 on Google Play.
Aditya Swamy, director of Play Partnerships, said that local developers are finding a global audience with Indian apps and games and have seen a 150% increase in time spent by users outside India in 2021 compared to 2019 on Google Play.
“We will continue to invest in initiatives that enable a diverse range of developers to build useful apps and successful businesses on Play,” Swamy said in a blog post.
“We want to help every developer with an idea to tap into the potential of reaching 2.5 billion monthly active users and 190 countries with Google Play,” he added.
India is uniquely positioned to become a leading hub for global app innovation, and there is huge potential for homegrown startups across the country – regardless of size and geography – to thrive in the global app ecosystem.
“We will continue to develop our tools to support developers’ business decisions and evolve our business models to help them grow their businesses,” mentioned Swamy.
More than 2 million developers work with Google Play to build businesses and reach people around the world.
“We are excited about what the Play developer and user communities in India will experience and build in the next 10 years,” Swamy said.
The company said that apps across categories such as education, payments, health, entertainment and games have seen tremendous growth in the past two years.
“Gaming also saw a big boom. Ludo King became one of the first Indian games to cross the 500 million download mark,” Google Play said.