How Bollywood is trying to resist volatile boycott campaigns that are hampering the success of big budget films in theatres, an old video of Shah Rukh Khan discussing such programs is going viral. Shah Rukh Khan fell victim to such venom after he spoke out about intolerance in India and it affected the business of his 2015 film Dilwale.
As boycott calls for SRK’s Pathaan have already started, there is also a section of people who are rooting for the star’s humility and sharing the video. In the viral clip, SRK says, “Actually, sometimes it’s good. Agar picture utni na chale jitna aap samjhte the, toh ek excuse mil jata hai. Yeh excuse hai…social boycott hua tha isliye nahi chali but dil behlane ko ghalib khayal accha hai ki picture achi thi woh social boycott hua.” (If the movie doesn’t work, you get an excuse to please your heart, so you get the excuse that there was a social boycott and that’s why it didn’t work).
— SRK Fan (@SRKzDevil) August 17, 2022
He then added: “With due respect, kisiko hoga issue, kuch ek comment tha, kuch kisine bana diya, woh log bade khush honge…aur agar khush hai toh woh bhi khush ho…humari wajah se hi khush ho…but ess desh mein, Bharat mein, jitija jata khush hai, main yeh danke ki chot par bol sakta hoon, bahut kam logon ko kiya gaya hai. Aur woh pyaar ek baat se yah do cheezo se…sahi galat log samjhte hai…I don’t think it has affected me or my film or it will ever affect me or my film (Someone will have a problem, some would comment….but in this country I know I got so much love so I can say for sure, that many did not receive such love).
Bollywood has had a particularly dismal year with only a handful of films doing well at the box office. Despite its international success, Aamir Khan’s Laal Singh Chaddha flopped domestically, while Akshay Kumar suffered his third flop in a row with Raksha Bandhan. Next up is Alia Bhatt and Ranbir Kapoor’s Brahmastra which releases on September 9. It remains to be seen if the film will make it at the box office.