Samsung launched a new campaign ‘Highlight of India’ for its Neo QLED 8K TV that brings to life every detail seen through the eyes of Aanchal Thakur, India’s first international medalist in skiing. Samsung Neo QLED 8K TV lets you experience every tiny detail thanks to “100 million lights” that provide the brightest picture with maximum clarity.
‘Highlight of India’ The campaign reflects how Samsung is constantly pushing the boundaries and reaching new heights with its technological innovations. The ad brings alive Aanchal Thakur’s spectacular skiing experience in the majestic snow-capped mountains as she challenges the world with her exceptional skiing skills. The ad shows her relentless drive to explore new paths, seeing obstacles as opportunities, which aligns with Samsung’s philosophy of “Do what you can’t.” Samsung brought in Aanchal Thakur, India’s first international medalist in skiing, to celebrate India’s breathtaking peak as seen on Neo QLED 8K TVs.
The stunning scenic beauty of snow-capped mountains is brought to life with Quantum Matrix Technology Pro on the Neo QLED 8K TV, which is powered by Quantum Mini LEDs that are 40 times smaller than conventional LEDs. The stunning Dolby Atmos experience with unique 3D surround sound will draw the audience into the same excitement as the skier herself.
“India has seen some of the best athletes carving a niche for themselves on the international stage. Aanchal Thakur, the first Indian skier to put India on the global winter sports map, was a natural fit for us to showcase the commitment and passion to lead. We are proud to be her preferred partner to showcase her abilities and her majestic world of skiing through the Neo QLED 8K TV, which offers the purest picture quality and immersive soundscapes that will transform your living space. The Neo QLED 8K TV is designed to be much more than just a TV. It can be a gaming console, a virtual playground, a Smart Hub to control your home and your perfect partner to increase efficiency.” he said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
“I am delighted to be working with Samsung to launch their new flagship TV range – Neo QLED 8K. As a brand, Samsung is synonymous with innovation. Charting a new course and pushing boundaries is second nature to them. And as a young athlete trying to make it in a nascent sport in India, this philosophy really rings true for me. To be associated with a brand that recognizes and promotes this pursuit of excellence as the pinnacle of India makes me extremely proud.” he said Aanchal Thakur.
Aanchal Thakur has participated in four World Championships, including her first when she was 16 in 2013. She made history by becoming the first Indian woman to win an international medal in any winter sport when she won a bronze medal at Alpine in 2018 Ejder 3200 Cup. He now has his sights set on representing India at the 2026 Winter Olympics.
The latest campaign supports the brand’s forward-thinking philosophy and honors one such modern icon who goes beyond her own success to benefit the nation in her field.
The campaign was conceptualized by Cheil India.
Samsung Neo QLED TVs
Neo QLED 8K TVs let you experience every detail with “100 million lights” to give you the clearest picture. It comes with cutting-edge Quantum Matrix Technology Pro with a powerful Neural Quantum 8K processor and true depth enhancement. Samsung Neo QLED 2022 TVs are equipped with smarter and more intelligent features and user interface that enable Samsung TVs to become a central hub for watching content, controlling devices, playing games, exercising and more.
Enhanced viewing experience with clear picture quality
Quantum Matrix Technology Pro
The new Neo QLED TV range features Quantum Matrix Technology Pro (with Quantum Mini LED) and Shape Adaptive Light Control for sharper details with improved contrast. At 1/40 the size of a normal LED, the Quantum Mini LED enables the best brightness with colors and the deepest blacks and reduces image blooming. Shape Adaptive Light Control accurately analyzes different objects in the image and controls the lights accordingly, providing a seamless viewing experience.
Neural Quantum Processor 8K with Real Depth Enhancer
Equipped with the most advanced processor and its ability to upscale content to 8K and 4K quality, the 2022 Neo QLED range offers clarity and depth in everything you watch using AI-based deep learning.
Eye Comfort mode
With an “enhanced” viewing experience, Neo QLED’s creators also focused on a “pleasant” viewing experience for consumers. The Neural Quantum Processor optimizes the image, adjusts brightness and color temperature, which automatically reduces blue light for eye comfort and improves sleep quality.
Dolby Atmos
To bring a cinematic viewing experience to consumers, manufacturers have activated the Samsung Neo QLED sound system, which can create truly immersive and realistic sound experiences. Consumers can now enjoy a fantastic Dolby Atmos experience with unique 3D surround sound.
5 year warranty
The new generation of Neo QLED TVs offers consumers a 5-year warranty and Neo QLED 4K TVs a 10-year screen burn-in warranty.
Smart, smarter and the smartest: Superlatives fall short of the 2022 Neo QLED
Smart Hub
Neo QLED TV Samsung 2022 is a single point of contact for unlimited entertainment. The new range of TVs comes with a new home screen interface with all content, smart features and settings on one screen. Samsung TV Plus takes the hassle out of subscriptions by allowing users to enjoy over 45 free local and global TV channels for a daily dose of entertainment, news, sports and more.
Gamer’s paradise
The Samsung Neo QLED range of TVs is more than just a TV; it’s every gamer’s dream. The Neo QLED 2022 series allows gamers to have smooth and fluid movements without a momentary lag. The game bar allows players to monitor game status and easily optimize game settings. With zoom mode and ultra-wide view, there are no more blind spots either. All of this is made possible by Motion Xcelerator Turbo Pro, making the Neo QLED a must-have for gamers.
Control other devices with Neo QLED
Samsung Neo QLED 2022 comes with other smart features such as Built – in Home IoT, which allows you to control your home smarter with your TV. Slim Fit camera video calling, multiple voice assistant, multi display to enjoy content from both TV and smartphone at the same time are some of the other features that make it the smartest TV in town.
Design: A minimalist approach for smarter design
Samsung Neo QLED 2022 comes with Infinity Screen, Infinity One Design and Attachable Slim One Connect. These smart features allow the TV to have a slim and elegant design without cutting cables. In addition, the engineers kept the minimalist design for Neo QLED and focused more on a clean image without a distracting black frame to completely transform your space. The creators came up with an ecological Solar Cell Remote that charges itself by lighting the room. The remote control comes with minimalist buttons for easy one-handed operation and also has dedicated keys for voice commands, Netflix, Prime Video, Samsung TV Plus and Disney+ Hotstar.
