National Cinema Day 2022: More than 6.5 million people thronged cinemas on the National Cinema Day, which was celebrated on Friday to mark the successful reopening of cinema halls, the Multiplex Association of India (MAI) said.
More than 4,000 screens across the country have joined the initiative, including cinema chains like PVR, INOX, Cinepolis, Carnival, Miraj, Citypride, Mukta A2, Movie Time, Wave, M2K and Delite.
As part of the one-day event, various cinema halls started screenings at 6 am on Friday and offered a ‘festival admission’ of Rs 75.
“Audiences of all ages came together to celebrate this historic day at the movies. We are grateful to the more than 6.5 million moviegoers who visited their local cinema to purchase movie tickets, making September 23 the highest attendance day in Indian Cinema.” ” MAI President Kamal Gianchandani said in a statement.
Theaters across the country have been struggling to register decent success since the outbreak of the COVID-19 pandemic in March 2020. The National Cinema Day, which was celebrated weeks after the release of the Ranbir Kapoor-Alia Bhatt hit ‘Brahmastra: Shiva Part One’, led to a good turnout.
R. Balki directorial thriller “Chup: Revenge of the Artist” and R. Madhavan starrer “Dhokha: Round D Corner” also witnessed positive response at the box office.
Rajender Singh Jyala, Chief Program Officer, INOX Leisure Ltd, said, “All the theatres, all the shows and all the movies are full because the audience is very happy to watch movies at Rs 75. history of cinema.”
“We had about 600,000 feet across our 702 screens across India. The number one film is ‘Brahmastra’ because the number of shows is higher, followed by ‘Chup’, ‘Dhokha: Round D Corner’, ‘Avatar’ and ‘Sita Ramam’,” Jyala told PTI.
He felt that such initiatives should be taken on a regular basis to bring audiences to theatres.
Exhibitor and distributor Sunny Chandiramani, who runs 25 screens in Maharashtra and Madhya Pradesh, said it was the “most fantastic” day for theaters in the country.
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“It has been the most fantastic response. We are overwhelmed. All the concerts are full and today we witnessed the highest occupancy,” Chandiramani told PTI.
The National Cinema Day was supposed to be held on 16th September but on the request of various stakeholders and in the interest of maximum participation, it was shifted to 23rd September.
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