“I felt instantly distributed after seeing Vijay perform on stage. I thought he could have had his hair and beard done for the event and also dressed up a bit to match the grandeur of the event. He might have thought it a sign of simplicity, or so his fans might argue. But simplicity and convenience are two different things,” he said in his latest Facebook post.

Vijay turned up at the event dressed in a green shirt and off-white pants complete with sandals. James claimed that Vijay’s clothing etiquette may send wrong messages to his millions of fans.

“When we go to a job interview, why do we pay extra attention to how we dress? Each location has its own dress code. A superstar like Vijay can make the strongest impression on the mind of his followers. Dressing appropriately for the place and the occasion is something that stars should indirectly teach their young audience,” said James.

“In a country where cinema and cricket are considered lifelines, stars in these fields have certain responsibilities whether they like it or not. In movies, stars wear all kinds of fashionable clothes fed and they want to wear simple clothes in real life. That can be understood. But on the public stage, your die-hard fan follows you. In Hollywood, Bollywood and even in Telugu films, no star shows such neglect in this regard. Everyone knows that stars are rich. No one will assume the worse of you if you dress for the occasion. When a star wears a beautiful dress, fans are the first to feel happy. At large public events, dress for the occasion. And dress as you wish when you are on vacation,” he added.

Varisu is slated to open in theaters during the Pongal festival. Apart from Vijay, the film also stars Rashmika Mandanna, Jayasudha, Shaam, Prabhu, Prakash Raj and others.